Bumble - “The New Rules of the Game”

Bumble’s safety tools let you decide the terms of engagement. That’s the empowering philosophy behind this campaign, which reclaims sports metaphor in dating for a female POV and uses humor to make important points about dating safety. This shit kicked ass to make.

CW: Maggie Williams | ACD: Shannon Murphy | ECD: Katie Riddle | Director: Kate Halpin

Winner: Gold at AdFed MN; Silver at AdFed Regional