Macy’s believes in a thoughtful, personal approach to gifting. So why would their annual holiday gift guide only be a catalog?
Why wouldn’t it be, you know, a person?

Meet the Macy’s Gift Guide. She’s a curator-meets-hostess-meets-best friend. She is an expert on everything Macy’s has to offer during every gifting occasion: the holidays, Valentine’s Day, Mother’s Day, Father’s Day, birthdays, etc etc etc. You get it.

We worked with the incredible Alison Brie (and Matt Bush as the charming mentee) to restore Macy’s to their rightful position as America’s foremost retail storyteller, launching during the holiday 2024 season, with more spots to come for Spring 2025.